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New years caption3/16/2023 ![]() Writing good Instagram captions is a major component, however, there are so many pieces to the Instagram puzzle. Unsure if your Instagram engagement is good already? Kicksta’s engagement calculator will help you understand your current engagement rate and give you more specifics on how to increase Instagram engagement. The more times your posts are shown, the more likely your Instagram engagement rate will rise. The best Instagram captions have a purpose, so whether you want to write a mini blog or something short and sweet, make it something that will resonate with your followers. We’re not suggesting all your captions need to be novels, but you want to capture the reader’s attention, forcing them to spend time looking at your post. How does one write Instagram captions for pictures that increase engagement even with the crazy algorithm? If there’s one thing we’re sure of, it’s that Instagram captions that are longer tend to perform better, because the time a user spends on your post affects how the post performs. Captions are a key feature to increase your Instagram engagement and without it, it can be nearly impossible for your brand to stand out. Good Instagram captions encourage likes, comments, and give users a reason to follow your call-to-action (we’ll go into depth on this tactic later). How A Good Instagram Caption Can Increase Your Instagram Engagement Rate
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